Sam Morales is a Brand Marketing Executive in Miami, Florida, and past Director of Marketing of Drew Estate the Rebirth of Cigars. A documented track record of Brand Marketing Expertise in the Luxury & Mass Market Tobacco Industry including Brand Strategy & Collaborations, Retail Marketing & Merchandising, Trade shows & Trade Marketing, Digital Marketing & Technology, & Experiential Marketing Programs.
SQUEEZING THE WH(E)Y
Discovery is where we separate the wh(e)y. We want to understand the formation of your brand, its essence and ethos, the industry, your customers, your sales channels, your brands target demographics, media contributors and influencers, and leaders and losers among your competitors. Separating the Wh(e)y by isolating your unique value proposition, your current brand message, but ultimately your Brands WHY.
STACKING THE CHEESE
Analysis is where we move into
analyzing your Brands Cheese.We want to understand how a customer gets transactional with your brand, the value chain, and what drives the most profit. Its a data driven process that informs how we distill brand identity, positioning, strategy, outreach, and investment. We integrate proprietary marketing technology into your brands business systems, and operations and provide you with real time metrics.
Strategy is the third phase, in which we synthesize our shared learnings and define how to best serve the brand purpose, and its unique goals, strengths, and attributes through programmatic multi-channel strategy. A process that when stacked together with brand initiatives accelerates your revenue engine. We present and partner with your internal and external team members the strategy to achieve organizational buy in across stakeholders and smooth implementation.
Implementation is the final phase in which we partner with internal and external team members to implement, execute, and activate the aligned Brand Strategy across your sales channels, and brand operations. We consistently report, and monitor the performance of our programs using our proprietary marketing technology, adapting proposed programming and collaboratively creating new programming to increase, optimize, and amplify the rate your Brand Stacks Cheese.
BRANDS WE STACK CHEESE WITH:
We enjoy being part of Brand Teams that set their goals high, work tirelessly to achieve them, are creative, curious, and bold. By removing technological obstacles, and applying our Characteristically Cheddar Flavored Strategy we drive value to Brand stakeholders and shareholders.
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