ABOUT SAM MORALES
& CHEDDAR ALCHEMY
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Resourceful, Innovative, & Creative Marketing Leader with 5+ years Brand Marketing experience within both domestic and international markets. Able to grow brands through strategic brand planning, strong customer relationships, Mind Blowing Consumer Experiences, and superior focus on alignment and execution. 
I am passionate about being on teams that are motivated, focused, and trained to produce outstanding results. Energetic and action oriented, I like to build and participate in high impact teams that market craft consumable products. 
I'm a true hands-on executive that brings a balanced approach of creativity, analytical thinking, robust ideation, and authentic passion. 
BRAND EXPERIENCE:
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BRAND COLLABORATIONS:
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CAREER HIGHLIGHTS: 

CREATED THE DREW DIPLOMAT MOBILE APP

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Drew Diplomat is a Customer Loyalty Program and Mobile App available on the Apple iTunes Store, and Google Play Store. The Platform inspired by the "Untapped" App from the Craft Beer Industry allowed Drew Estate Consumers to log their cigars, keep track of the cigars in their collection, earn digital badges, read company news and content, become friends with kindred spirits, find events and retailers near them, and earn and redeem points for one of a kind art from Subculture Studios in Esteli Nicaragua. 

CREATED & SCALED THE BARN SMOKER EXPERIENTIAL EVENT SERIES

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Created the industry's most vertically integrated experiential event platform taking retailers, consumers, trade partners, and members of the media to the farm level to experience the art of cigar making from seed to smoke. Each Event is now an annual festival in each location, with significant ticket proceeds of 500+ attendees per festival. The Barn Smoker Program glorifies the unique aspects of Fire Curing, Stalk Cutting, Sun Growing, Barrel Fermenting, and Air Curing American Tobaccos. 

Event Locations Included: 

Kentucky Fire Cured Barn Smoker - Hopkinsville, KY
Connecticut River Valley Barn Smoker - Windsor, CT 
Florida Sun Grown Barn Smoker, Clermont, FL 
Louisiana Barrel Fermented Barn Smoker, St. James Parrish, LA 
Pennsylvania Broadleaf Barn Smoker, Strasburg, PA

PIONEERED THE DREW ESTATE "TIN PRODUCT" CATEGORY

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In 2017, Pioneered Drew Estate's entrance into the highly competitive tin small cigar business including launching 20+ product SKU's, creating disruptive and innovative merchandising for Retailers, and leveraging the category leading Drew Diplomat Trade Program with the "Tins Double Dip."

The brand message of the Drew Estate Water Tower became the Rally Cry for the company, launching the campaign "This is our New York Accent"  a campaign designed to modernize the ACID Brand, and our create a halo for the Drew Estate Tin Product Collection. 

Retailers across the nation made space for this 6 foot tall iconic display reigniting interest in millennial adult consumers in the tin category dominated by heritage brands and traditionally historic cuban trademarks. 

At the 2018 IPCPR Tradeshow the industry enjoyed cocktails in the Drew Estate booth under the Water Tower Bar, a 40+ foot full-sized representation of the Water Tower launching Counter Top Spinning Water Towers, Half Water Towers, and the innovative Man Hole Cover 5 Pack Display.  
LINKEDIN RECOMMENDATIONS & TESTIMONIALS: 
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CALL US TODAY:
 1-833-NACHOOO
OR CONTACT US TO 
SCHEDULE A CONSULTATION:

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